Performance Marketing Beats Brand Marketing: Why Results Matter More Than Image
In the ongoing debate of brand marketing vs. performance marketing, there's a clear winner for businesses that want to thrive. As Dan Kennedy often emphasized, it's not about how pretty your logo is but how effectively you can drive sales. I've always been a…
Kendra Fipps to Deliver Keynote Address on Women's Equality Day with VA St Louis Health Care
We are thrilled to announce that Kendra Fipps, bestselling author and international speaker, will be the keynote speaker at this year's Women's Equality Day celebration on August 26th. A proud Mississippian, Kendra is a shining example of resilience and…
On January 18th, a momentous occasion marked the beginning of an exciting venture; I signed a contract with Kenny Lawler, wide receiver for the Winnipeg Blue Bombers. This signature symbolizes more than a formal agreement; it represents the start of a dynamic collaboration aimed at elevating Kenny's brand to new heights. I am beyond honored…
Hello, friends and followers, I recently had the incredible honor of speaking at the World Conference of Mayors in Eatonville, FL, a gathering that brought together mayors, community leaders, and visionaries from across the globe. On January 27th, I stood on a stage set against the backdrop of Eatonville's rich cultural history, tasked with discussing…
In the love of global connectivity and the exchange of cultures, it is the people who serve as the threads that weave together the fabric of our global community. It is with immense pride and excitement that I share with you a new chapter in my journey - my recent appointment as Ambassador to the…